It’s also important to pay close attention to segmentation and refine targeting. It’s a good idea to carry out AB testing on visuals, and to change them regularly to keep surprising and appealing…
We will of course remain faithful to the values of independence and a certain freedom of tone associated with the profession of journalist and, more specifically, with the very “press” history of this company…
It’s thanks to this human element and to my team that I’ve integrated so quickly into GPS. A little message: “Everyone who comes to see me must enter with a smile…”.
I arrived in 2011, as part of the restructuring of the editorial departments. I was the “young girl who wanted to change everything”, and that’s been the case for 10 years now!