{"id":6886,"date":"2023-07-26T11:58:40","date_gmt":"2023-07-26T09:58:40","guid":{"rendered":"https:\/\/www.groupeprofessionsante.fr\/tangxia-xu\/"},"modified":"2024-12-12T15:59:45","modified_gmt":"2024-12-12T14:59:45","slug":"tangxia-xu","status":"publish","type":"page","link":"https:\/\/www.groupeprofessionsante.fr\/en\/tangxia-xu\/","title":{"rendered":"Tangxia Xu"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_testimonial author=”Tangxia Xu” job_title=” Traffic & data manager” portrait_url=”https:\/\/www.groupeprofessionsante.fr\/wp-content\/uploads\/2023\/06\/4bbcaf5b-6524-f398-c4c0-0bf6eb93fe26.jpg” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ title_text=”4bbcaf5b-6524-f398-c4c0-0bf6eb93fe26″]<\/p>\n

Hello Tanxia,<\/span><\/em><\/p>\n

What is <\/span>retargeting<\/span><\/strong>? How does it work and what are its different channels?<\/span><\/em><\/p>\n

This is a technique that consists of offering ads to people who have already visited a website, to remind them to come back! It’s a great way to keep your brand in the spotlight and convert visitors into customers!<\/p>\n

We have identified 3 retargeting channels:<\/p>\n

1 – Retargeting advertising on third-party sites<\/p>\n

2 – Retargeting advertising on social networks<\/p>\n

3 – Retargeting via triggered email on third-party sites<\/p>\n

What are the best practices for running an effective retargeting campaign?<\/span><\/em><\/p>\n

Prefer the classic IAB formats (megaban \/ pav\u00e9) used on all sites for display retargeting.<\/p>\n

You also need to pay close attention to segmentation and refine your targeting. It’s a good idea to carry out AB testing on visuals, and to change them regularly to keep them surprising and appealing.<\/p>\n

In Agence Profession Sant\u00e9’s experience, what are the examples of campaigns that work best?<\/span><\/em><\/p>\n

We have found that online surveys and self-tests are ideal for retargeting. But also, for example, operations to mark World Health Days.<\/p>\n

Can you bank on retargeting?<\/span><\/em><\/p>\n

No, you can’t bet everything on retargeting, because it’s only one part of a remarketing campaign.<\/p>\n

We mustn’t neglect upstream organic media coverage: displays on high-audience sites, e-mailings to specific targets, etc. Retargeting completes the picture, raising awareness and converting users beyond our own channels.<\/p>\n

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Hello Tanxia, What is retargeting? How does it work and what are its different channels? This is a technique that consists of offering ads to people who have already visited a website, to remind them to come back! It’s a great way to keep your brand in the spotlight and convert visitors into customers! We […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"acf":[],"yoast_head":"\nTangxia Xu - Groupe Profession Sant\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupeprofessionsante.fr\/en\/tangxia-xu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tangxia Xu - Groupe Profession Sant\u00e9\" \/>\n<meta property=\"og:description\" content=\"Hello Tanxia, What is retargeting? How does it work and what are its different channels? This is a technique that consists of offering ads to people who have already visited a website, to remind them to come back! 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