[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_testimonial author=”Assia Mouloua” job_title=”Traffic manager” portrait_url=”https:\/\/www.groupeprofessionsante.fr\/wp-content\/uploads\/2023\/06\/859bfa83-0f29-cc92-2890-c9224fbc6e5d.jpg” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”859bfa83-0f29-cc92-2890-c9224fbc6e5d” sticky_enabled=”0″]<\/p>\n
Hello Assia,<\/span><\/em><\/p>\n Why is it advisable to use sponsored posts on social networks?<\/span><\/em><\/p>\n It is advisable to use sponsored posts to <\/span>increase the reach, visibility and impact of<\/strong> <\/span>publications<\/strong> on social networks, and to achieve specific objectives (traffic, conversion, viewing, downloading…) with precise targeting and measurable results.<\/p>\n Which social networks are best suited to targeting healthcare players?<\/span><\/em><\/p>\n Each social network has its own audience and communication style, so it’s important to choose the platforms that best suit our target audience and objectives.<\/p>\n Facebook<\/strong> <\/span>is particularly useful for reaching an older audience, the over-35s. In addition, many health and wellness groups are active on this network. <\/p>\n Instagram<\/strong> <\/span>is a highly visual social network that is particularly well suited to health and wellness brands wishing to showcase their product or service.<\/p>\n LinkedIn<\/strong> <\/span>is a professional social network well suited to healthcare professionals who want to network with other colleagues and exchange ideas and information.<\/p>\n To go even further, don’t hesitate to make sure you’re also present on <\/span>Twitter<\/strong> <\/span>to reach influencers and the media, and <\/span> TikTok<\/strong> <\/span>to target younger audiences.<\/p>\n What are the main KPIs you track to measure the success of your social network advertising campaigns?<\/span><\/em><\/p>\n Here are some of the KPIs (key performance indicators) most commonly used to <\/span>measure the success of campaigns<\/strong> <\/span>advertising on social networks:<\/p>\n Conversion rate:<\/strong> <\/span>is the percentage of people who saw the publication and took a desired action, such as clicking on a link, filling in a form, watching a video…<\/p>\n Engagement rate<\/strong> <\/span>: this is the percentage of people who have seen the publication and interacted with it in some way, such as liking, commenting or sharing.<\/p>\n Click-through rate<\/strong> <\/span>(CTR): the ratio of clicks to impressions.<\/p>\n It is therefore important to select the most relevant KPIs <\/span>according to campaign objectives and industry, and to monitor their evolution<\/strong> <\/span>over time to evaluate their effectiveness.<\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”https:\/\/www.groupeprofessionsante.fr\/en\/our-teams\/” button_text=”Our teams” button_alignment=”left” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Hello Assia, Why is it advisable to use sponsored posts on social networks? It is advisable to use sponsored posts to increase the reach, visibility and impact of publications on social networks, and to achieve specific objectives (traffic, conversion, viewing, downloading…) with precise targeting and measurable results. Which social networks are best suited to targeting […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"acf":[],"yoast_head":"\n